Product Activation, Branded Content

M.A.C. Cosmetics A-Z of Aaliyah

To promote the launch of the limited edition Aaliyah for M.A.C. collection, M.A.C. teamed up with i-D magazine to create the ‘A to Z of Aaliyah’, a film celebrating how Aaliyah is still inspiring creatives from across all walks of life, in a non-linear A-Z exploring her legacy directed by Cara Stricker.

M.A.C. Cosmetics
360 Creative Director
Diana Hong Elsey, Global Creative Director
Cara Stricker, Director
Ignacy F. Heringa, BTS Director
Vice, Media Agency