360 Activation

M.A.C. Lightful C

To introduce the M.A.C. Lightful C + Coral Grass franchise, a series of animated vignettes were developed to communicate the products benefits and ingredient stories universally across global markets.

David McLeod was commissioned to create a series of still and animated vignettes – visually articulating the products key attributes such as its adaptogenic coral grass formula alongside its protection against environmental aggressors, added hydration and skin-radiance.

M.A.C. Cosmetics
360 Creative Director
David McLeod, 3D Animation
Santiago & Mauricio, Director