360 Activation

M.A.C. Mirage Noir

I developed the art direction and content strategy that brought M.A.C.'s summer collection to life across digital, social and in-store. The 'Mirage Noir' theme was developed as a series of immersive, narrative-based content pieces to inspire, educate and guide users through a range of day-to-night summer looks.

Accounting for the extended program calendar, a series of bite-sized stories were revealed across social, digital and in-store channels throughout the season, leading users from a day to night experience with continued newness and inspirational looks.

Extensive BTS footage, how-to and makeup application moments were captured throughout the campaigns production days, resulting in an extensive content library to be leveraged across regional markets.

M.A.C. Cosmetics
360 Creative Director
Enrico Pirondi, Creative Director
Jeff Burton, Photographer & Director