E-Commerce, UX

Makeup by Mario

Makeup by Mario's e-commerce flagship needed to more closely align with the founders vision as a makeup artist. I developed an updated experience that enabled a platform for inspiration, education and discovery in the form of a minimal, best-in-class Shopify experience.

Modular sections tailored to storytelling, product benefit and educational content were built to work seamlessly across all levels of the e-commerce experience.

Creative Director & Designer