To continue the celebration of Virgil Abloh, Louis Vuitton and Nike geared up to release a new collection of coveted special edition “Air Force 1” sneakers originally designed by the late designer in 2021. Dubbed “A World In Progress", The launch spanned a dreamlike exhibition at the Greenpoint Terminal Warehouse.
I was tasked to collaborate with the CLOSER team to concept and design an immersive digital experience that takes the user through Virgil's inspiration, process and limited-run collection.
The story continued across Nike and Louis Vuitton's social channels, teasing drop dates and reinforcing the saviour faire behind each design.
I collaborated with the LV digital team to design a seamless NFT flow to accompany each shoe transaction as part of the brands native LV+ App.