Digital Activation, UX, Website

Nike + Louis Vuitton

To continue the celebration of Virgil Abloh, Louis Vuitton and Nike geared up to release a new collection of coveted special edition “Air Force 1” sneakers originally designed by the late designer in 2021. Dubbed “A World In Progress", The launch spanned a dreamlike exhibition at the Greenpoint Terminal Warehouse.

I was tasked to collaborate with the CLOSER team to concept and design an immersive digital experience that takes the user through Virgil's inspiration, process and limited-run collection.

The story continued across Nike and Louis Vuitton's social channels, teasing drop dates and reinforcing the saviour faire behind each design.

I collaborated with the LV digital team to design a seamless NFT flow to accompany each shoe transaction as part of the brands native LV+ App.

Digital Art Director
Andreas Neotyphou, Creative Director
Blas Madera, Art Director
Hayden Mathers, Copy
Donald Stewart, Account Lead