360 Campaign

Tiffany & Co. — Joy Comes Out of The Blue

'Joy Comes out of the Blue' brings to life the magical, celebrated holiday season at Tiffany & Co. Inspired by the meticulous paper cut outs of New York City vignettes developed for the flagships' window displays, the campaign was extended across digital and social channels as a captivating film and an accompanying immersive gift guide – inviting users to discover the fantastical winter wonderland that awaits inside a Tiffany Blue Box.

Tiffany & Co.
Senior Art Director
Hornet Inc, 3D Animation
Erin Smith, Copywriter
Paper Displays, Makerie Studio